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Research papers

Programme environment and radio audience dynamics

For many years, television has had instruments of audiometric measurement at its disposal. These measurements are instantaneous, precise and specific (programme by programme). Fixed panels (same people interviewed on an eight week basis) are able to...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Abbas Bendali
May 1, 1994
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Citation

Bendali, A. (1994a, May 01). Programme environment and radio audience dynamics. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/programme-environment-and-radio-audience-dynamics